This is the slideshow I had the opportunity to pitch at Start-up Promotion Centre in Lugano quite some weeks ago. It was fun and, more important, all attendees liked the idea so much that it has been selected as “an interesting entrepreneurial idea” and would be part of the next Venture Plan, a trainig module provided by VentureLab and financed by the Commission for Technology and Innovation CTI.
It’s been a while since I published Locallyswiss placeholder page but no blog layout has come up yet. It’s a hell of a nightmare developing your idea all by yourself: you need to plan everthing and doing it. Then one day you come up with a new idea and restart all over again your developing process to integrate this last one. That’s really exausting. And you’re getting no money out of this, at least for now and you fear it could be for ever, but you believe it’s not your case.
During summer I had problems with my Web designer and things got tremendously delayed and I did’t have the possibility to keep up the work, at least the designing parts.
In these days, we’re back to work and really hard working on blog layout and everything starts materializing in front of my eyes and it looks kinda cool.
How will the new blog layout be? I like minimalist layout, where reader can read easily what she desire and interact with the provided content.
That’s why Locallyswiss blog layout can be described with the following adjectives: fresh, clean, moslty white with one-side bar on the righ for the navigation of the content and advertising boxes, a great footer and 3 menus (upper, main and lower).
What’s is distinctive is the possibility for the reader to navigate through others city blogs directly by clicking the name of the desidered city that she finds just below the logo.
Today I can’t show you Locallyswiss blog layout but soon I will.
I think travelling is amazing and one of the most stereotyped country (except the Italian “spaghetti, pizza, mafia and mandolino”) is Switzerland: cheese, cows, cuckoo watch, banks and that’s it. When people think about Switzerland, they actually think this stuff. But, as any stereotyped concept, Swiss culture is deeper and much more interesting than this one pictured above.
I’ve just moved to Switzerland and I said to myself “Let’s get to know this country” so I started to travel a little around the country (as much as my work let me), making online researches to learn new things about this country, reading online newspapers, chatting with people while having a beer.
Then I got the idea: why not sharing these useful informations about Swiss cities I get from direct experience or researches with other people? Hey, even better, why not talking to others and see if they’d like to share their knowledge about their city and put together all this great amount of useful contents? The more, the better.
And then I came up with Locallyswiss, a network of city blogs covering Swiss cities life made with several contributors that actually live in these cities and know best what they write about, because it’s their town. Locallyswiss targets newcomers in town, those who need useful information about the city they’re now living in, as well as those that are already resident and eager to know their local environment.
I like websites that give me information about my city or the city I’m living in right now (because of my job, University, etc.). In addition, I like those websites that help me live my “new” city by suggesting good restaurants to try on Friday nights and, most of all, give me tips and useful information about that city. I trust real people and their opinions unlike press releases or some “old” journos writing good reviews to have free lunch.
I’m thrilled to launch Locallyswiss: the idea is to offer great contents about local communities in a peculiar and unique way. Be part of Locallyswiss means to assume that you love your city and your first aim, from here now, would be to write about it, always discovering new amazing anecdotes about your city and spread the Swiss coolness around the world.
Would you like to become a Locallyswiss’ blogger? Tell us which city you’d like to cover and something about you, just to know you better.

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